What is a website audit review?
A website audit review is a fast and economical way
to get a comprehensive evaluation of your website's strengths and
weaknesses.
A website audit review also helps to identify many
of the common problems in website design, which could potentially
drive traffic away from your site, or prevent your site from being
indexed by search engines.
Why have a website audit review?
A website audit review is an affordable way to gain
valuable information about the usability and accessibility of your
site, its content and structure, and its degree of search engine
optimisation.
Perhaps you don’t have sufficient budget for a full hands-on
search engine optimisation project.
Or you have web design skills, but no knowledge of search engine
optimisation and are simply looking for advice from us.
A website review can address both these problems.
You might want to undertake a website review prior to starting a
pay-per-click or search engine optimisation project, or just to
get guidance for in-house staff on how to improve the company website.
Are these questions you have asked about your website?
Is your website connecting your business with more
customers?
Do you know what is working on your website and what is not?
Is your existing website as effective as it could be?
Is your website using technology that prevents it from being indexed?
Does your website contain duplicate content?
Are server side errors preventing your website from being spidered?
Are you keyword phrases situated in the right place on your website?
Do you know who links to your site, and what they say?
What benefits will I gain from a website audit review?
Highlight technical problems what might be hindering
your website rankings.
Use the website audit review to find out how to improve the usability
and accessibility of your site in order to increase conversion.
Use the website audit review to Identify areas where enhancement
and development would be beneficial and helps you to focus your
message to your target market.
The website audit review can be used by your designer to aid any
rectification work.
Better understand your target audience and how they respond to your
site.
The website audit review will highlight what changes will need to
be made to ensure your website is “search engine optimised”
Bring you up to date will latest standards and techniques.
The report is a six parts; the first five parts will
cover all the technical and structural elements of your website,
while part six provides recommendations that will allow you to make
the necessary decisions that will improve the overall performance
of your website.
The website audit review report will be compiled and
sent to you via email, or CD Rom, within 7 days of us receiving
your payment of £250.
To order a website audit review report please click
here>
1. Site Architecture & Applications
a. Web Server (Apache, IIS etc.)
b. Languages Used (ASP, HTML, JSP, PHP etc.)
c. Dedicated/Shared Hosting (whois.sc)
d. Databases (MySQL, Oracle, PostgreSQL etc.)
e. Applications (CMS, directory, forums, shopping cart etc.)
f. Cookies and Sessions (humans/spiders)
g. HTTP Response Headers (check for proper use of 200/304/404)
h. Custom Error Pages (if used, proper HTTP response?)
i. Basics (Contact, FAQ, Privacy, Resources, Site Map, Terms of
Use)
j. Download times
k. Audio/ Video. (Do they work, download times)
2. Site Navigation
a. Image Maps and Image Links
b. JavaScript and DHTML
c. Text Links
d. Average/Maximum Links Per Page
e. Form-based Navigation
f. Redirection (301/302, META Refresh, JavaScript)
g. Global Navigation (effectiveness and placement)
h. Functional Sections (news, forums, shopping etc.)
i. Site Search (Functionality, Usability, Logs)
j. Flash intro/options
3. Document Structure
a. Title Tags
b. META Description
c. META Keywords
d. Layout (CSS, Tables etc.)
e. Headings (H1, H2, page structure)
f. Pop-Ups and Effects
g. Browser Compatibility (AOL, IE, Mozilla, Netscape, Opera, wireless
etc.)
h. Plug-Ins/Flash/Java
i. Monitor resolution settings
j. ALT tags
4. Keyword Strategy & Copywriting
a. Primary Themes
b. Primary Search Terms
c. Supporting Keywords
d. Copy/Content (optimisation and effectiveness)
e. Landing Pages
f. Internal Links (use of keywords, placement)
g. Outbound Links (keywords, placement)
5. Search Engine Positioning
a. Tracking Systems (logs available, stats application
etc.)
b. Rankings and Referrals (primary search terms)
c. Index Saturation (number of pages found/number indexed)
d. Crawlability and Duplicate Content Issues
e. Link Popularity, Quality and Relevance
f. Google Toolbar PageRank
g. Directory Listings (DMOZ, Yahoo!)
h. Unethical Tactics
6. Recommendations
a. Site/Server
b. Navigation
c. Document Structure
d. Keywords and Copywriting
e. Search Engine Positioning
f. Overall
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