Search Engine Optimisation

Search engine optimisation (SEO) is an established and systematic process of improving how your web site interacts with search engines. SEO involves many processes including research and selection of popular search terms and phrases (keywords), performing HTML code analysis, improving keyword density, enhancing content, enhancing page construction, inbound and outbound link maintenance and creation, verification and submitting to search engines.

"How do I get top positions?"

There are two primary methods to get top positions. Major search engines typically display search results in the form of sponsored listings and free listings.

"What are sponsored listings?"

Sponsored listings are obtained when you pay (or bid) on a particular keyword or position within a search engine results page. Depending on the search engine, you either pay for the number of times the listing is displayed (per impression) or how many times the listing is clicked (pay per click). You can see these listings often under the heading “sponsored” on each page of the search results.

"What are free listings and how do I get them?"

Free listings are the foundation of a search engines business. Search engines spend considerable energy crawling the Internet and indexing website content so that when visitors perform a query, they can display highly relevant results. Each search engine has their own methodology to rank your website in order to determine the relevancy to any particular search term. All you have to do in order to rank high is to make sure your website is deemed relevant in the eyes of the search engines. This process is commonly called search engine optimisation.

There are over 250 million searches a day on Google alone. Research shows that a large portion of traffic comes from search engines, but, if your site is not in the top 10 listings, that traffic won't be coming to you. It is a proven fact that people rarely go past the first two or three pages of search results to find what they are seeking.

What is the benefit of search engine optimisation?

The main benefit is the long term flow of free traffic. Optimised sites that feature high up in the listings tend to have a high click-through rate over a longer period than sponsored listings.
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"Is it Measurable?"

We use tracking software that allows us to monitor campaigns. Using tracking technologies to monitor visits and activity, we track which clicks, which keywords, and which engines deliver you the most value for money.

For our standard SEO service we would carry out a 65 point website review to determine keyword density, meta tags, body content, inward link state and structure amongst other things. And report these to you for review.

We would then carry out an initial website ranking report to determine where your site is in terms of page positions in each search engine for each of your current keywords, the popularity of your web site in terms of links, and the relevancy of such links to determine if they are useful or not.
This can be done in comparison of your competitors to see how you compare.

We would then provide you with a keyword and key phrase report detailing all options available to you from up to the minute live relevant keyword lists that people are currently searching on.

Depending on what needs optimising we will then
-Optimise all html tags including title tags, description tags, meta tags, alt tags etc.
- Carry out maintenance on body text based on keywords and phrases in accordance to
keyword density recommendations.
-Carry out inward link and navigation analysis and maintenance.
-Manual submission to search engines and directories of your choice, and provide confirmation of submission reports
- Improve link popularity and relevancy to improve your link popularity ratings

We will then provide monthly detailed rankings, and monthly website tracking report so you can see who, why and where people are coming from and how many.

Search engine optimisation can be very labour intensive and the cost can vary depending on the level of competition for keywords and the number of pages you need optimised. Because of all these variables, our prices can range from £100 to £1000 per month over an agreed period.

How will you see the results?

Each month we will send you detailed reports high lighting your new page positions for each keyword on all the search engines of your choice.

How long will it take?

The process can take any from 2 weeks to 3 months depending on a number of factors including, competition, how new the site is, existing links to your site, and the number of keywords and the competition for these amongst other things.

To have us undertake a analysis of your web site and provide a quotation based on keywords and pages to optimise, please use these contact details.

Please leave your name, e-mail address, the UEL of your web site and any keywords you might wish us to include in our analysis.