Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) advertising is a very fast and effective way that enables you to list your site at the top of the search engine results by paying for premium listings.
These are a 'bid-based' service in which positions for specific search terms are auctioned. These positions, normally termed 'sponsored links' are then fed into the top placements in popular search engines, the price of the bid is charged to the advertiser whenever a user clicks on their entry (Pay-Per-Click!).

"Will you get a listing?"

Pay-per-click guarantees the highest positions on major search engines, based on the amount you bid,increasing your coverage and visibility, whether somebody clicks through or not.

"What are the benefits?"

Gives an immediate search presence
and is great for placement on words where you can’t get SEO presence.
Great for instant brand visibility.
Good place to test effectiveness of keywords.
Acts as stopgap measure until your SEO program kicks in
Great for seasonal items or time sensitive promotions.
Easy to track measures of success.

You set up an account and you list your web site by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend to have your site displayed. The higher you bid the higher you will appear in the search results.

"How do you pay for it?"

You pay only when a searcher clicks on your listing and connects to your site. You don’t pay to list, you only pay for clicks or click through's to your web site.

However, by the time somebody clicks through to your site, they would have been specifically looking for your products and services.

"Is it controllable?"

PPC is a very controllable way of marketing your web site. You set the budget of the amount you’re willing to bid. The bid amounts can be change up or down, as you wish, at a moments notice.

"Is it Measurable?"

We use tracking software that allows us to monitor campaigns. Using tracking technologies to monitor visits and activity, we track which clicks, which keywords, and which engines deliver you the most value for money.

Analyse your site to determine....

• the objectives and context, how sales are made, how is ROI monitored, visibility vs profit etc.
• Keyword analysis, define and evaluate current and prospective performance.
  

We will then provide you with a quotation taking into account........

• Linking or creating landing pages for keywords

• the costs per click for your keywords, and the % we would charge you for hitting out target.

At this point, if the quotation is accepted we'll take care of everything from.....

• Setting up accounts

• Creating keywords, descriptions and titles etc.

• Develop bid strategy

• Implement strategy

• Monitor and track the campaign and report back to you as you wish.

We charge one basic setup cost of £150.

After this you will only be billed on the amount of click through's you get to your web site.
If you don't get any, you don't pay!

We bill you on a fixed price % of the total amount of hits you get per month. Usually between 10 and 15%.
So, the more hits we get for your budget, the more we earn too.

If there is part of the budget left over at the end on the month, this will be rolled over.

Our terms are very flexible, you will never be locked into a minimum time commitment or spending requirement.
We'll bill you on the amount of clicks you receive, after you've received them.

To have us undertake a free analysis of your web site and provide a quotation based on keywords and cost per click, please use these contact details.

Please leave your name, e-mail address, the UEL of your web site and any keywords you might wish us to include in our analysis.