What is search engine optimisation?
Primarily, search engine optimisation
(SEO) is an established, yet complex and ever changing, set of practices,
concepts and processes carried out in order to improve how your
web site interacts with search engines.
A search engine optimisation campaign involves many processes including
research and selection of popular search terms and phrases (keywords),
HTML code analysis, improving keyword weight and density, enhancing
content, enhancing page construction, inbound and outbound link
maintenance and creation, usability and accessibility verification,
and submission to search engines and directories.
Could your company benefit from a search engine optimisation campaign?
In order to answer this question, please ask yourself this:-
"When a potential customer types a keyword or phrase that
matches your products or services into a search engine , does your
site appear...
on the first page
within the top 3 pages
within the top 10 pages etc
not at all.?"
Now, consider this; every day millions turn to their computers
and search for information, products, and services on the web. With
81% of users using search engines to find this information.
It’s estimated that 350 million searches are carried out every
day. Google accounting for 47.3%, yahoo 20.9%, MSN 13.6%, AOL 4.2%,
Ask 1.9% and Others 12.1%.
However, it is also estimated that most user’s (80%) don’t
look past the first two or three pages of search results.
Also, the WWW contains over 21 billion web pages, and growing.
So, how will people find yours? because it's wont be listed by chance.
Benefits for implementing a search engine optimisation campaign?
In terms of website traffic a successful search engine optimisation
campaign will:-
-create long term flow of free traffic,
-increase long term growth in website visitors,
-increase sales and leads,
-create more targeted and qualified traffic,
-a highly placed website will achieve a higher click through rate
long term.
In terms of advertising and marketing a successful search engine
optimisation campaign will:-
-reduce long term marketing costs including pay-per-click,
-create cost free search engine listings,
-maximise visibility on major search engines,
-achieve cost effective advertising,
-increase brand awareness.
A professional search engine optimisation services.
Our professional search engine optimisation services are designed
to make your pages search engine friendly and optimise your website
link structure and relevancy to ensure high search engine rankings.
Included in our search engine optimisation services is everything
from web site review, keyword analysis, page customisation, manual
search engine and directory submissions, reporting and search engine
position analysis, to improve search engine rankings at costs to
suit you.
The search engine optimisation process
We'll work with you to understand your website, your products and
services and your competitor environment.
Depending on the service you choose we will then provide:-
 Full website
review report.
Initial website
ranking report.
Search term
and keyword reports.
Inward
Link and navigation report.
Page optimisation
on all html tags.
Maintenance
on body text based on keywords and phrases.
Create Robot
files (for search engine spiders).
Inbound link
analysis and maintenance.
Manual submission
to search engines of your choice.
Monthly detailed
website rankings report.
Monthly website
tracking report.
So, don't leave your website being found to chance, do the right
thing and start the search engine optimisation process, and get
your website seen!
For more information
 If
you'd like us to contact you to discuss your requirement click
here>
For
a detailed keyword ranking report for your website ranking
report
For
some commonly asked questions.FQA's
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Optimisation
